Exploring attitudes and perceptions towards Saudi Arabia’s emerging hospitality and tourism sectors
We have released a new study that looks into the perceptions of Saudi youth and their parents towards the tourism and hospitality industries.
As Saudi Arabia prepares to open itself up to receive international tourists, the report - named ‘Future Faces of Tourism’ – delves into the perceptions young Saudis have towards employment in the new diversified economy and their preparedness for jobs of the future.
The Red Sea Development Company commissioned this research to gain:
- A better understanding of our prospective employees in terms of their attitudes towards and understanding of careers in the hospitality and tourism industries, skill sets and desired training and development requirements.
- Insight into perceptions of our company and project, and its alignment to key themes, including sustainability and innovation.