Exploring attitudes and perceptions towards Saudi Arabia’s emerging hospitality and tourism sectors
We have released a new study that looks into the perceptions of Saudi youth and their parents towards the tourism and hospitality industries.
As Saudi Arabia prepares to open itself up to receive international tourists, the report - named ‘Future Faces of Tourism’ – delves into the perceptions young Saudis have towards employment in the new diversified economy and their preparedness for jobs of the future.
The Red Sea Development Company commissioned this research to gain:
Chief Executive Officer
The Red Sea Development Company
The Future Faces of Tourism research project was conducted by international research firm PSB to understand attitudes towards hospitality and tourism careers. The survey is the first of its kind to be conducted in Saudi Arabia and covers five locations in the country (Riyadh, Jeddah, Dammam, Qassim and Madinah).
PSB conducted 855 face-to-face interviews between February 5th, 2020 and March 17th, 2020 with two audience groups:
Chief of Staff
The Red Sea Development Company